Legal
A plain-language explanation of the cookies used on this website, what they do, and how you can manage them.
Last updated: 1 March 2025
Cookie categories used on this site
Cookies are small text files placed on your device when you visit a website. They allow the site to remember certain information about your visit — such as your language preferences or whether you have dismissed a notice. Cookies themselves cannot run programs or deliver viruses; they are simply a lightweight way for a website to retain state between page loads.
Some cookies are placed by the website you are visiting (first-party cookies). Others are placed by third-party services that the website uses — for example, an analytics platform or an advertising network.
We use cookies for three purposes: to make the website work correctly, to understand how visitors use it (in aggregate, anonymous form), and to measure the performance of our advertising. We do not use cookies to identify you personally without your consent.
These cookies are necessary for the website to function. They cannot be switched off. They do not store any personally identifiable information.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| ra_cookie_consent | Rumi & Alder | Stores your cookie consent preference so you are not shown the notice on every page. | 1 year |
| ra_session | Rumi & Alder | Maintains your session state during a single visit (e.g., form progress). | Session |
We use Google Analytics to understand which pages are visited, how long visitors spend, and how they navigate through the site. This data is collected in aggregate and does not identify individual visitors. IP addresses are anonymised before storage.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors. Used to calculate session and user counts. | 2 years |
| _ga_* | Google Analytics (GA4) | Persists session state for GA4 measurement. | 2 years |
| _gid | Google Analytics | Distinguishes users across sessions within a 24-hour window. | 24 hours |
| _gat | Google Analytics | Used to throttle request rate to Google's servers. | 1 minute |
| _uetsid | Microsoft Bing | Tracks sessions for Bing's conversion and analytics reporting. | 1 day |
| _uetvid | Microsoft Bing | Identifies returning visitors across sessions for Bing analytics. | 16 days |
Analytics cookies are only placed with your consent. You can withdraw consent at any time — see Section 6.
We use the Meta (Facebook) Pixel to understand whether visitors who click on our advertisements subsequently contact us or visit key pages. This helps us assess whether our advertising is relevant and avoid showing the same message to people who have already made contact. We do not use this data to retarget individuals without consent.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for advertising measurement and attribution. | 90 days |
| _fbc | Meta (Facebook) | Stores click identifiers from Facebook ads for conversion tracking. | 90 days |
Marketing cookies are only placed with your explicit consent. You can withdraw consent at any time — see Section 6.
When you first visit our website, a cookie notice gives you the option to accept or decline non-essential cookies. You can change your preference at any time in the following ways:
Please note that disabling certain cookies may affect the functionality of the website, including the ability for us to remember your preferences between visits.
We may update this cookie policy when we add or remove cookies from the website. The "last updated" date at the top of this page will reflect any changes. Where the change involves a new category of cookie that requires consent, we will present the consent notice again.
If you have questions about how we use cookies, please contact us at [email protected] or call +60 3-2022 8514.
For broader privacy questions, please see our Privacy Policy.